The Airbnb Park
Role: Associate Creative Producer, Conceptual Designer
Austin during SXSW is a busy town. Austin has roughly 30,000 hotel rooms, filled to capacity during SXSW—an additional 11,000 people chose to rent a place to stay in Austin on Airbnb during SXSW 2014.
Amidst the chaos and commotion of SXSW, Austin visitors and locals alike found respite at our pop-up Airbnb Park in East Austin. Over the course of five days, Airbnb Park offered up games, refreshments, unexpected acts of hospitality, and special events to attendees.
We worked with special new hosts Snoop Dogg, Capital Cities, and Allen Stone to create unique Airbnb pop-up homes to feature at the Park. In collaboration with designer Emily Henderson, our musical hosts created three pop-up homes in their own unique design aesthetics